In the current era where the global economy is increasingly interconnected, exhibitions, as a highly influential form of business activity, are playing an irreplaceable and crucial role. Whether for individual enterprises, the entire industry, or even the global economy, exhibitions are like a bridge connecting opportunities and development. For supply chain service providers, having an in-depth understanding of the role of exhibitions can enable them to better grasp market dynamics, optimize services, and enhance their competitiveness.
Exhibitions bring together professionals and potential customers from different regions and industries, providing enterprises with a broad space for market expansion. Enterprises can reach out to customer groups that are usually difficult to access at exhibitions, especially those from emerging markets or specific niche areas. Take the China International Import Expo in 2024 as an example. Many foreign small and medium-sized enterprises successfully entered the Chinese market through this platform and established cooperative relationships with Chinese distributors and purchasers. SUMEC is also one of the important exhibitors of the CIIE. Not only did it jointly participate in the exhibition with multiple suppliers on-site, receiving numerous visitors and purchasers, but it also allowed more than 100 suppliers to conduct online displays through the "SUMEC TOUCH WORLD" online platform, obtaining more display and business opportunities.
In addition, exhibitions provide enterprises with a high-quality platform for centrally showcasing their products and services. Within a limited space and time, enterprises can present their latest developed products and most distinctive services in the most intuitive way to visitors from all over the world. For instance, at the Hannover Messe in Germany in 2024, many technology enterprises showcased cutting-edge products in the era of Industry 4.0, such as intelligent robots and advanced automated production lines. Through exquisite booth design and professional product demonstrations, enterprises can attract the attention of a large number of potential customers and enable them to have an in-depth understanding of the performance and features of the products.
Exhibitions are also the center for the gathering and exchange of industry information. Here, enterprises can learn about the latest technologies, innovative concepts, market dynamics, and important information such as policies and regulations within the industry. Industry experts, scholars, and enterprise representatives will share experiences and discuss development trends in activities such as forums and seminars held concurrently with the exhibition. Through these communication activities, enterprises can learn advanced management experiences and technology application cases, providing references for their own development. At the same time, the communication among enterprises also helps to promote innovation and development in the entire industry. On the "SUMEC TOUCH WORLD" digital exhibition platform, there are many live broadcasts and information of industry exhibitions and forum meetings, which can help more enterprise users understand the new dynamics of the industry for free.
Exhibitions build a bridge for cooperation and resource integration for enterprises. At exhibitions, enterprises can have in-depth communication with upstream and downstream partners, strengthen existing cooperative relationships, and at the same time look for new partners to achieve resource sharing and complementary advantages. For example, at some large-scale manufacturing exhibitions, component suppliers and complete machine manufacturers can directly connect, optimize the supply chain collaboration process, and improve production efficiency. For supply chain service providers, exhibitions are an important opportunity for integrating logistics resources and expanding the cooperation network. Through exchanges and cooperation with various enterprises such as transportation companies, warehousing enterprises, and e-commerce platforms, supply chain service providers can build a more complete supply chain service system and provide customers with one-stop and comprehensive supply chain solutions. "SUMEC TOUCH WORLD" maintains good cooperative relationships with many exhibition organizers and can pool resources from all parties on the platform to provide users with one-stop services.
Exhibitions play an important role in product display, market expansion, industry communication, cooperation and integration, and promoting industrial upgrading. For supply chain service providers, actively participating in exhibition activities and making full use of the opportunities brought by the exhibition platform can not only enhance their own business level and market competitiveness but also inject new vitality into the development of the entire supply chain industry and contribute to the prosperous development of the global economy. In the future, with the in-depth advancement of economic globalization and the widespread application of digital technologies, the role of exhibitions will become even more prominent, becoming an indispensable and important force for the development of enterprises and industries. If enterprise personnel have limited time and energy, they can also learn about relevant information of industry exhibitions through the "SUMEC TOUCH WORLD" digital exhibition platform.
