Investment promotion is a crucial task for promoting the development and economic growth of a park. To attract high-quality enterprises, parks will come up with various ways to conduct investment promotion.
Generally speaking, there are two main methods: traditional investment promotion and digital investment promotion platforms.
Traditional investment promotion mainly includes the following aspects: The park formulates and promulgates a series of preferential policies to attract enterprises to settle in, such as tax incentives, rent reductions, financial subsidies, and talent policies. For example, newly-settled enterprises may be granted tax exemptions for a certain period, or enterprises that meet specific conditions may be provided with decoration subsidies and equipment purchase subsidies to reduce their operating costs and enhance the park's attractiveness.
It also involves using the unique resources owned by the park for investment attraction, such as land resources, water resources, energy resources, and industrial resources. For instance, for manufacturing enterprises with high land demands, the park can offer large-scale land at reasonable prices. For chemical enterprises that rely on abundant water resources, a sufficient water supply can be highlighted as an investment-attracting feature. In addition, investment promotion can be carried out around key projects or industrial chain projects planned by the park. Using projects as a carrier to attract upstream and downstream enterprises to settle in. Take a new energy vehicle industrial park as an example. By introducing a complete vehicle manufacturing project as the core, it can then attract key component enterprises such as batteries, motors, and electronic controls, as well as related supporting service enterprises to gather. Moreover, actively participate in various domestic and international industry exhibitions and investment promotion exhibitions. Set up special booths to showcase the park's advantages, characteristics, and investment projects, communicate and negotiate face-to-face with potential customers, collect customer information, and promote the park's brand. For example, at some large-scale technology exhibitions and manufacturing exhibitions, the park can display its industrial foundation and innovation environment to attract the attention of relevant enterprises.
The digital investment promotion platform is a new type of investment attraction method. Through Internet technology, it utilizes online platforms such as the park's official website, social media platforms, and professional investment promotion websites to release park investment information, preferential policies, project updates, etc., showcase the park's image and investment environment, and attract the attention of potential investors. Precise promotion on these platforms can enhance the park's popularity and influence.
In addition, the digital investment promotion platform can leverage technologies such as online video conferencing to hold online investment promotion matchmaking meetings, project promotion meetings, etc. Invite potential investors to participate online, conduct project demonstrations, policy interpretations, and interactive exchanges, breaking through time and space limitations and improving investment promotion efficiency.
Not only that, the operators of the digital investment promotion platform can set up an online consultation window, a message board, or an investment promotion hotline on the official website, and arrange professional investment promotion staff to reply to visitors' inquiries in a timely manner. Provide an online appointment function to facilitate potential customers to make appointments for on - site inspections, and at the same time collect customer information to lay the foundation for follow - up. Regularly releasing attractive content, such as the park's development updates, industrial policy interpretations, enterprise settlement stories, and industry trend analyses, is also a good approach. Using various forms such as graphics, videos, and live broadcasts can enhance the interest and dissemination of the content. For example, through the digital investment promotion platform, hold a live - streaming event of the park, leading the audience to visit the park's infrastructure, R & D center, etc., to demonstrate the park's strength and vitality.
"SUMEC TOUCH WORLD" digital investment promotion platform is an online service platform provided for various local governments to attract investment and promote businesses. The platform aims to help governments expand their online channels to promote investment advantages, policies, and activities. The platform provides more online display and negotiation services through four cloud abilities: “cloud display, cloud release, cloud live streaming, and cloud negotiation.” Business customers can find investment directions more efficiently and conveniently through the platform and negotiate with the government. Investment and business promotion can achieve precision matching!
Cloud Display
Through various forms of display such as graphics, text, and videos, we provide all-round promotion for investment promotion institutions, breaking through spatial limitations and expanding the variety of promotion materials.
Cloud Release
The investment promotion department can release investment information and preferential policies at any time, so that businesses can better understand the investment promotion institutions. Enterprises can also release their demands online through cloud release to facilitate timely communication with the investment promotion department.
Cloud Live Streaming
The investment promotion department and business audience can conduct live streaming through the digital investment Promotion platform, and use targeted cloud invitations to reach old and potential customers accurately, facilitating online business negotiations.
Cloud Negotiation
The investment promotion department and business clients can conduct business negotiations through one-on-one, one-to-many, and many-to-many forms. The investment promotion department has the right to choose which business clients to meet by appointment.
